Press Release Sample

Jakarta, ID - Along with the Unicorn Day of April 9th 2019, Pond's launches a series of products inspired by the hyped unicorn glow, Pond's Glitter Glow. Collaborating with a Thailand beauty vlogger, Archita, Pond's wants to enhance the consumers' inner radiant self expression through the Glitter Glow four hybrid products of skin care and makeup. The Glitter Glow mission is summarized in #BornUnicorn.

The launch begun with a talkshow session with Amaryllis Esti Wijono, Head of Marketing Face Care Unilever Indonesia. She gave a piece of Pond's commitment to keep releasing surprising in-trend products that meet the consumers' needs. Wijono also encouraged them to express their inner "unicorn" which we often forget to have had as we grow older. 

The Glitter Glow series consists of:

• Pond's Glitter Glow Duo Powder: a holographic glitter powder in Purple and Yellow that gives a long lasting glowing look.
• Pond's Glitter Glow Cream: a potion mix of moisturizer and illuminating cream to help brightens a dull skin and gives an instant natural glow effect on the skin. 
• Pond's Glitter Glow Mask: a black peel-off mask which contains glitter particles within to make the skin feels supple, tight, subtle and glowing.
• Pond's Glitter Glow Moisture Stick: a glitter moisturizer to give a blushing holographic effect. The stick applicator makes it easier to use on the highlights of the face, such as the cheekbone, nose, and around the eyes. 

The launch was also attended by Indonesian beauty influencers who share their #BornUnicorn self-discovery stories. Moreover, the attendees and KOL expressed themselves through makeup demo class and interactive games.